What is a vehicle wrap?
A vehicle wrap is a generic term for vinyl graphics which are applied to a car, truck, bus, van, trailer or any other type of vehicle for the purpose of advertising or to enhance the vehicle’s appearance. Vehicle wraps can be applied to an entire vehicle or to parts of the vehicle. In other words, a vehicle wrap is essentially a giant vinyl sticker. They are created by applying latex-printed or solid color pressure sensitive adhesive vinyl to a vehicle. To protect the printing and to give the wrap a longer life, a thin UV laminate is applied over the vinyl. A vehicle wrap is not permanent and can be removed or changed quickly. If treated properly, a vehicle wrap can last upwards of 5 years or more.
Why get a vehicle wrap?
Advertising your business can be a very costly adventure. Billboards can cost upwards of $3,000 per month, plus the cost of the billboard print. Radio and television commercials can be just as expensive, depending on the station. The value of an advertisement is measured in its Cost Per Thousand (CPM). A vehicle wrap is essentially a mobile billboard and can be seen by as many as 2,000 people per day.
Your wrap goes everywhere that you go. Think about that for a moment. Would McDonald’s or Taco Bell allow you to place a banner or a sign out in front while you eat lunch? Obviously, the answer would be no. But with a vehicle wrap, you can park your vehicle and let your wrap advertise for you in a high-traffic area!
Full Wrap vs Partial Wrap
We get asked this question many times. Should I get a partial wrap or a full wrap? The price for a wrap depends on the size of the areas being covered. For example, pickup trucks and vans typically have a larger surface area than car and thus, will be more expensive.
The design process is arguably the most difficult part of the process. To start the design, we sit down with you to get an idea of what you are looking to convey with your wrap. What colors do you like? What is your target demographic? We then use the latest graphic design programs to give you a visual representation of what your finished wrap will look like. We work with you via email or in person to finalize the design or make changes. Once the wrap is approved, we will take detailed measurements of your vehicle and start the printing process.
Printing & Installation
Based on the vehicle type and size, we will typically print the wrap onto large, manageable panels for easier installation. We use premium wrap material and high quality latex inks to ensure that your wrap will be vibrant and last for years. Our professional and certified wrap installers will carefully align the printed panels and apply the vinyl using techniques designed to reduce the chance of bubbles or wrinkles.
Once you have purchased a vehicle wrap, care for it as you would a brand new paint job.
Wash your vehicle regularly. Dust and debris that are allowed to remain on the wrap can damage the UV laminate over time and reduce the overall life expectancy. Do NOT use harsh or caustic detergents or abrasive materials. Hot, soapy water with a clean cloth or sponge is our recommended method of washing your vehicle.
Beware of automated car washes. Many car washes use extremely high pressure water jets and abrasive brushes to clean a vehicle’s exterior. Both of these can damage the laminate and underlying wrap as well as cause the edges of the wrap to lift and peel. Brushless car washes may be acceptable but the best method of washing is by hand.
Never pressure wash your vehicle wrap. Like car washes, high pressure jets of water can damage the laminate and vinyl or cause edges to lift and peel. If there are stubborn contaminants such as bird droppings or tree sap, soak these areas in hot, soapy water for several minutes. If further cleaning is needed, Meguiar’s Gold Class Bug and Tar Remover or 3M Citrus Base Cleaner may work. Be sure to test these cleaners in an inconspicuous area to ensure that it will not damage the wrap or laminate.