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What is a vehicle wrap?

A vehicle wrap is a generic term for vinyl graphics which are applied to a car, truck, bus, van, trailer or any other type of vehicle for the purpose of advertising or to enhance the vehicle’s appearance. Vehicle wraps can be applied to an entire vehicle or to parts of the vehicle.

In other words, a vehicle wrap is essentially a giant vinyl sticker. They are created by applying latex-printed or solid color pressure sensitive adhesive vinyl to a vehicle. To protect the printing and to give the wrap a longer life, a thin UV laminate is applied over the vinyl. A vehicle wrap is not permanent and can be removed or changed if necessary.

 

Why get a vehicle wrap?

What makes a channel letter?

Advertising your business can be a very costly adventure. Billboards can cost upwards of $3,000 per month, plus the cost of the billboard print. Radio and television commercials can be just as expensive, depending on the station. The value of an advertisement is measured in its Cost Per Thousand (CPM). A vehicle wrap is essentially a mobile billboard and can be seen by as many as 2,000 people per day.

Your wrap goes everywhere that you go. Think about that for a moment. Would McDonald’s or Taco Bell allow you to place a banner or a sign out in front while you eat lunch? Obviously, the answer would be no. But with a vehicle wrap, you can park your vehicle and let your wrap advertise for you in a high-traffic area!

 

Full Wrap vs Partial Wrap

We get asked this question many times. Should I get a partial wrap or a full wrap? The price for a wrap depends on the size of the areas being covered. For example, pickup trucks and vans typically have a larger surface area than car and thus, will be more expensive.

A full wrap covers the entire painted surface area of the vehicle and may include bumpers, roofs and perforated vinyl on the windows. A full wrap provides the highest impact and most dramatic marketing image. A partial wrap is a more cost effective solution and typically covers 50 to 75 percent of a vehicle’s painted surface area. Partial wraps are installed on the sides and rear of the vehicles and can also include perforated vinyl on the windows.

 

Wrap Care & Cleaning

Once you have purchased a vehicle wrap, care for it as you would a brand new paint job.
Wash your vehicle regularly. Dust and debris that are allowed to remain on the wrap can damage the UV laminate over time and reduce the overall life expectancy. Do NOT use harsh or caustic detergents or abrasive materials. Hot, soapy water with a clean cloth or sponge is our recommended method of washing your vehicle.
Beware of automated car washes. Many car washes use extremely high pressure water jets and abrasive brushes to clean a vehicle’s exterior. Both of these can damage the laminate and underlying wrap as well as cause the edges of the wrap to lift and peel. Brushless car washes may be acceptable but the best method of washing is by hand.
Never pressure wash your vehicle wrap. Like car washes, high pressure jets of water can damage the laminate and vinyl or cause edges to lift and peel. If there are stubborn contaminants such as bird droppings or tree sap, soak these areas in hot, soapy water for several minutes. If further cleaning is needed, Meguiar’s Gold Class Bug and Tar Remover or 3M Citrus Base Cleaner may work. Be sure to test these cleaners in an inconspicuous area to ensure that it will not damage the wrap or laminate.

 

Examples of Channel Letter Signs

We have completed a very large number of channel letter signs in Rockwall and the surrounding counties. Contact us for a free quote on your project today!

Printing & Installation

Based on the vehicle type and size, we will typically print the wrap onto large, manageable panels for easier installation. We use premium wrap material and high quality latex inks to ensure that your wrap will be vibrant and last for years. Our professional and certified wrap installers will carefully align the printed panels and apply the vinyl using techniques designed to reduce the chance of bubbles or wrinkles.

Wrap Care