Postcards & Rack Cards

Great businesses need great cards!

Full Color PostcardsPostcards and rack cards can be a very valuable and cost effective marketing tool for every industry whether it’s business-to-business or business-to-consumer. Whether mailed, left on a display or handed out at an event, the broad range of size choices to the many marketing messages available. They are also commonly left in public places as part of marketing campaigns.

Our postcards can be printed single or double sided and on a wide variety of paper stocks and coating options. We can print as few as 500 postcards all the way up to 50,000.

What is a rack card?
Simply put, a rack card is just a postcard that measures 4″x9″. Anything else is referred to as a postcard.

Paper Stocks
14pt Gloss Cover • Our most common paper stock. Available with a high gloss or semi gloss coating on both sides.
16pt Gloss Cover • Thickest paper stock. Available with high gloss, semi gloss, matte coating or spot UV high gloss coating.
16pt C1S Gloss Cover • This paper stock has a high gloss coating on the front but is smooth on the back (Coated on 1 Side).
Postcards are also available in a wide variety of sizes.
4.25″x5.5″ • 4″x6″ • 4″x9″ • 5″x7″ • 8.5″x5.5″ • 8.5″x11″

Coating Options
UV Coating • Short for Ultravoilet Light-cured Coating, this is the high gloss coating found on most printed items.
AQ Coating • Known as Aqueous Coating, this is a semi-gloss coating and MUST be used for mailouts when using an automatic addressing machine.
Satin AQ Coating • This is a matte finish that can be easily written on with a ball point pen.
Spot UV Coating • Same as the standard high-gloss coating but is only on specific spots of your choosing. Any areas not coated by the Spot UV coating will have a dull varnish.

Pricing
Due to the large number of sizes and coating options available, please call for pricing.

Turnaround Times
Our turnaround time for standard postcards is typically 5-7 business days after proof approval. For Spot UV and Matte coatings, add 1-2 additional business days. Rush options are available for an additional cost.

Every Door Direct Mail
Every Door Direct Mail (known as EDDM) is a service offered by the United States Postal Service designed to help local businesses target consumers or business in certain areas. You can choose to blanket an entire ZIP code or choose specific routes. USPS has an online map tool available to see ZIP codes and routes available that will give you a total number of delivery addresses as well as the cost. For more information on EDDM, please visit the official USPS site.

While they are not listed above, we offer postcard sizes that meet EDDM specifications. Please contact us for more information on the sizes and options available.

Artwork Requirements

File Preparation
To ensure that your files are print ready, we recommend that you create your files using Adobe Illustrator, Photoshop or InDesign. We do not accept files from desktop publishing programs such as Word, Publisher or PowerPoint. Crop marks cannot touch the cut edge of the card and should not be used for Adobe Photoshop files.

Ensure that you use the CMYK color space (Cyan, Magenta, Yellow & blacK). These are industry standard printing colors. Any documents created using the RGB color space will experience minor to major color shifts.

Use a minimum resolution of 300 ppi (pixels per inch) for image files.

Business Card SetupBleed & Safe Area
Artwork should have 1/8″ (0.125″) bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

The safe area is area 1/8″ (0.125″) inside of the cut line. Any important information or images should not be put outside the safe area. A standard business card layout is shown for illustrative purposes.

Templates
Please contact us for postcard templates.